Recycling Campaign; TV, Print, Digital; Creative Director
Created a local campaign to encourage more recycling targeted to moms and schoolkids, focused on the recognizable blue barrel through fun animation psa, catchy jingle, simple posters and engaging non-government looking site. Targeted media buys established consistent messaging and presence on social networking sites brought a lot of attention to the program. The success of the spot helped increase recycling awareness by 26%, won a Telly and a bunch of Gold Addies.