INDEPENDENT CREATIVE DIRECTOR, June 2013–Present
Freelance creative direction, art direction, brand strategy, content and social media management for multiple brands.
MRM / McCANN, Creative Director, Dec 2009–June 2013
Creative Director of MasterCard, Amway and General Mills accounts including Betty Crocker Cookies, Bisquick, Nature Valley, Chex Mix, Cinnamon Toast Crunch and Hamburger Helper. Led large-scale campaigns, site redesigns, social media, CRM, online videos, OLM and video games. New business pitch wins include MasterCard (2012) and Verizon (2013).
LP&G, Creative Director, Jan 2006–April 2009
Creative Director of 25 person boutique agency. Managed creative department with five art directors and two copywriters. Developed branding, new product launches, packaging, national multimedia campaigns—including web, print, tv and radio. Direct accounts included Miraval Resorts, Tucson Police Department, Xood Endurance Drink, Tucson Environmental Services, First Magnus Bank, Metropolitan Tucson Convention & Visitors Bureau, Women’s Foundation of Southern Arizona.
MADDEN MEDIA, Art Director, Aug 2002–Jan 2006
Art Director on high-end local shelter and tourism publications. Titles included Tucson Home, Tucson Guide, Tucson Official Visitor’s Guide and Phoenix Golf Guide. Illustrated stories. Sourced trends, products and services. Edited and retouched photography. Location scouted, art directed and styled photo shoots.
DONER, Art Director, April 2001–April 2002
Art Director on campaigns, packaging, brand identity, collateral and point-of-purchase. Supervised designers and production teams. Worked closely with copywriters, illustrators and photographers. Clients included multiple Dupont brands, Krylon Paint, Pratt & Lambert Paint, Deep Green Bank, Arby’s, US Cellular and The Cleveland Clinic.
AMERICAN GREETINGS, Graphic Designer, Jan–April 2001
Graphic designer of lines of greeting cards, working with lead card designers, illustrators and hand-letterers.
FUTURENEXT, Graphic Designer, Jan 2000–Jan 2001
Interactive design as well as print, flash animation and illustration. Projects included lead design on Cleveland Playhouse, March of Dimes Cleveland, KnowledgeWorks, Associates Insurance and Moen Faucets (2001 Int’l Web Design Award for Product Showcase, Best of Show).
TIEKEN DESIGN, Graphic Designer, Jan 1999–Jan 2000
Designed national campaigns, packaging, publications, identity, collateral and direct mail. Art directed and styled photo shoots. Wrote copy for and illustrated campaigns. Clients included Subway, Mobility, GES, Dial Corp, Millionaire Magazine and Hunter Douglas.
WIRED MAGAZINE, Design intern, Summer 1998
PURGATORY PIE PRESS, Design intern, Summer 1997
NEW MEXICO STATE UNIVERSITY, BFA Graphic Design, 1998