Website; Creative Director + Art Director
When Steinway & Sons decided to revamp the user interface for their groundbreaking digital music streaming service in 2016, my team created the service's next-generation experience for web and mobile devices. Steinway Streaming offers a unique platform for classical music lovers to research, discover and enjoy a highly-curated, metadata-rich classical music library from the comfort of their personal computer, tablet or smartphone, anytime and anywhere.
We implemented a user-focused discovery process including persona analysis and a deep-dive tear down of the previous interface, existing back-end infrastructure and current business rules.
We created a customized stakeholder interview process assessing business requirements and related KPIs as well as the definition of specific technical requirements for integration with the existing back end solution.
I worked side by side with a team of UX and development experts to create a full re-design, including a custom set of iconography and typography that was in sync with their overarching 2016 brand relaunch.
The next generation classical streaming music platform is now available to subscribers throughout the U.S. market, further cementing Steinway & Sons' thought leadership status in the classical music space. The newly built platform creates an effortless experience for classical music newcomers while providing unparalleled discovery and research tools for enthusiasts, experts and educators across the U.S.