Creative Director; Art Director
Our team was tasked with reimagining Red Plum's direct-mail packaging system. Working in a think-tank lab atmosphere, we broke apart the package in several iterations and then created core verticals that resonated with their demographic. We rethought out each magazines' content—introduced an editorial POV and integrated the co-branded magazines to align with their current advertisers to insure they'd work well in broad regional markets. This system enhances how Red Plum's consumers can access the print offers through their desktops and smartphones, utilizing the Facebook Messenger App like a digital concierge. The reimagined package cleaned up the look of their direct-mail, elevated the tone and brings an immediate usefulness for their print customers,
growing their online presence and helping the company grow another revenue stream with their advertisers.