Digital Campaign; Associate Creative Director
We launched the first website of its kind to unite pancake lovers from across the United States. Whether a pancake lover was looking to plan and promote a fundraiser pancake event or a pancake connoisseur was seeking a delectable breakfast nearby, the site was full of tools and information. At the hub of the Web site was a grants program that offered qualified non-profit organizations and schools an opportunity to receive a $250.00 grant toward a pancake fundraiser.